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Review our extensive Digital Marketing Curriculum focusing on Strategic & tactical applications
Course Curriculum
77+ Modules
Fundamentals of Digital Marketing
- What is Digital Marketing?
- Scope & Latest Trends
- Career and Jobs in Digital Marketing
- Understanding Channels in Digital Marketing
- Setting marketing objectives
- Business Models & Competitor Research
- Marketing funnel & customer journey
- Identifying target audience segments
- Developing a value proposition
- Important terms & metrics in Digital Marketing
- Understanding Media- Paid, Shared, Owned, and, Earned
- Overview of digital marketing channels-Inorganic and Organic
- Choosing the right channel mix for your business
- Creating a Buyer Persona
- How to think like Marketer
- What is Digital Marketing?
- Scope & Latest Trends
- Career and Jobs in Digital
Domain Marketing, Website Planning & Creation
- What is Domain Marketing
- Importance of Domain
- Types of Domain & Extensions
- Domain connecting to Hosting
- Niche related domain
- How to Buy a Right Domain
- How to Sell a Domain with higher price
- Listing Domains for Sale
- Finding domain with AI tool
- WordPress Installation
- Businees website creation
- Blog website creation
- Portfolio Building
- Ecommerce webiste Creation
- Use of WooCommerce Plugin
- Payment gateway
Web Analytics + Google Analytics4
- Google Analytics Overview Google Analytics Set Up Important Terms & Metrics Real time Report
- Audience and Acquisition Report
- Behavior and Conversion Report
- GA4’s functions and features Setting up Google Analytics 4 and Overview
- Final SEO Performance Report Submission
Introduction to SEO
- Exploring Search Engines: An Introduction
- Demystifying Search Engine Functionality
- Deconstructing the Components of Search Engines
- In-Depth Analysis of the Google Algorithm
- Panda Algorithm: Insights and Implications
- Penguin Algorithm: Understanding Its Impact
- Hummingbird Algorithm: Examining its Role
- Pigeon Algorithm: Features and Functionality
- Staying Updated: Latest Google Updates
- BERT ,Rank Brain, EAT: Recent Developments and Their Significance
Performance Marketing
- Instagram Ads & its types Instagram Business Account Setup
- Setting up Instagram Ad Campign
- Linkedin ads and its types & importance LinkedIn Page – Creation Create Business Manager
- Campaign Objective Identify Target Audience Ad format Budget & Schedule Review and launch
- Linkedin Conversion Tracking
- Twitter Ads & its type, Ads Formats Twitter Ads account setup Ad creation
- Twitter Conversion
- What is Third Party Ads? Benefits of Third Party Ads Disney + Hotstar Ads Campaign Setup
- Spotify, Sharechat Ads
Influencer Marketing
- What is Influencer Marketing
- The Content-Driven Approach
- Why Should Brands opt for Influencer Marketing?
- The Advantages of Influencer Marketing
- Top Successful Influencer Marketing Campaigns
- How to Connect With the Right Influencer
- Different Influencer Marketing Platforms
- Paid promotions
- Gifts and Giveaways
- Brand Ambassador and Affiliates
Conversion Rate Optimozation (CRO)
- Basics of Conversion Rate Optimization (CRO).
- CRO Process: Observe, Ideate, Test, Deploy
- Effective strategies and methods in CRO
- Checklist for CRO optimization
Marketing Automation
- What is Marketing Automation and why is it important
- How can I use Marketing Automation to sell more
- Marketing Automation Tools and Platforms
- Marketing Automation Workflows
- Marketing Automation for B2B & B2C
- Automated Email Marketing Campaigns
- SMS Automation
- WhatsApp and IVR Automation
AI in Search Engine
- Introduction to AI in SEO
- Fundamentals of AI Technology
- AI-Powered Search Engine Algorithms
- Natural Language Processing (NLP) in SEO
- AI Tools and Technologies for SEO
- Predictive Analytics for SEO
- Personalization and User Intent
- Ethical Considerations and Best Practices
- Case Studies and Practical Examples
- Future Trends and Opportunities
Social Media Marketing
- Basics of Social Media Marketing
- Significance, Role, Goals and Elements
- Social Brand Management
- Setting Up Audience Persona
- Social Media Marketing Strategy (B2B & B2C)
- Content planning and calendar creation
- Social Media Marketing Key Metrics
- Content Creation and Curation
- Organic Postings
- Social Media Management Tools
- YouTube Marketing
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
Content Marketing & Blogging
- Introduction to Content Marketing
- Benefits of content marketing
- Different types of content and their uses
- Understanding TOFU, MOFU, and BOFU
- Researching and Identifying Audience Needs
- How to plan a long term content strategy?
- How to find your blogging niche?
- Creating strategy for blogging
- Right way to do SEO in blogging
- Google Web Stories
- Content marketing tools
- Developing Content Plan for Website or Blog
- Content Cluster Strategy
- Converting traffic to leads
- How to build traffic on new blog?
- Essential blogging tools
- Monetization strategies for blog
- Using ChatGPT for blogging
Google Ads & Campaigns
- Introduction to Google ads
- Campaign types and structure
- Exploring different keyword match types and their impact
- Types of Search Ads
- Crafting compelling ad headlines and descriptions
- Understanding bidding options and strategies for maximum ROI
- Creating search campaign structure from scratch Campaign tracking and performance management
- Analysing Different Audience Types in Google Ads
- Importance of Discovery Display ads
- Understanding YouTube Video Advertisement
- Universal App Campaigns
- Using Chatgpt to prepare ad copies
- Conversion Integration with GTM, Conversion Linker
- Remarketing in Google Ads, Benefits, Audience Manager
- Discovery Campaign (Setup), Shopping Ad, Google Merchant Centre
- Performance Max, Benefits, P Max Setup, Hotel Camp.
Media Planning
- Basics of Media Planning
- Media objectives and strategy
- What is a media mix and why is it important
- Media Budgeting – allocation across different channels
- Media buying – Direct vs Programmatic vs Real-Time Bidding
- Online marketplace for buying ad spaces – Releasemyad & Themediaant
- Media Scheduling Strategies
- Media Evaluation Metrics & KPIs
- Brand Safety & Ad Fraud
Online Reputation Management (ORM)
- Definition and Scope of ORM
- Utilization and Significance of ORM
- Key Benefits Derived from Implementing ORM
- Operational Mechanisms of ORM Platforms
- Various ORM Platforms & their Distinct Features
- Strategies for Effective Review Management
- Adhering to ORM Platform Policies
- Differentiating Comments and Reply Types for Content
- Addressing Negative Reviews
- ORM Techniques and Strategies
- Crafting and Distributing Press Releases for ORM
- Tools for ORM
- Guidelines for Efficient Client Management in ORM
Email Marketing & WhatsApp Marketing
- Why Should You Care About Email Marketing
- Whos Winning the Email Marketing Game
- Easy Ways to Ace Email Marketing
- Boost Your Email Game with These Tips
- Numbers that Matter in Email Marketing
- WhatsApp Marketing: The Good and the Not-So-Good
- Things to Know Before Trying WhatsApp Marketing
- Mixing Email and WhatsApp Marketing Made Simple
Freelancing & Portfolio
- How to start freelance work Freelance Platforms Professional profile creation
- Projects work list & portfolio, How to create proposals
- How to Set pricing for projects, Time Duration Decide, Billing Creation.
Why Saxena Services ?
Find out why Saxena Services stands out as the premier choice for launching your Digital Marketing journey

Affordable Fees

77 Latest Modules

100% Practical Training

50+ Live Projects

Learn From Industrial Experts

Recorded Sessions

17+ Certifications
Internationally Approved

Flexible Batches

100% Placement Support

Interview Preparations

Interest Free EMI Options

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