Digital Marketing is the
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Course Curriculum
77+ Modules
Review our extensive Digital Marketing Curriculum focusing on Strategic & tactical applications
Fundamentals of Digital Marketing
- What is Digital Marketing?
- Scope & Latest Trends
- Career and Jobs in Digital Marketing
- Understanding Channels in Digital Marketing
- Setting marketing objectives
- Business Models & Competitor Research
- Marketing funnel & customer journey
- Identifying target audience segments
- Developing a value proposition
- Important terms & metrics in Digital Marketing
- Understanding Media- Paid, Shared, Owned, and, Earned
- Overview of digital marketing channels-Inorganic and Organic
- Choosing the right channel mix for your business
- Creating a Buyer Persona
- How to think like Marketer
- What is Digital Marketing?
- Scope & Latest Trends
- Career and Jobs in Digital
Domain Marketing, Website Planning & Creation
- What is Domain Marketing
- Importance of Domain
- Types of Domain & Extensions
- Domain connecting to Hosting
- Niche related domain
- How to Buy a Right Domain
- How to Sell a Domain with higher price
- Listing Domains for Sale
- Finding domain with AI tool
- WordPress Installation
- Businees website creation
- Blog website creation
- Portfolio Building
- Ecommerce webiste Creation
- Use of WooCommerce Plugin
- Payment gateway
Web Analytics + Google Analytics4
- Google Analytics Overview Google Analytics Set Up Important Terms & Metrics Real time Report
- Audience and Acquisition Report
- Behavior and Conversion Report
- GA4’s functions and features Setting up Google Analytics 4 and Overview
- Final SEO Performance Report Submission
Introduction to SEO
- Exploring Search Engines: An Introduction
- Demystifying Search Engine Functionality
- Deconstructing the Components of Search Engines
- In-Depth Analysis of the Google Algorithm
- Panda Algorithm: Insights and Implications
- Penguin Algorithm: Understanding Its Impact
- Hummingbird Algorithm: Examining its Role
- Pigeon Algorithm: Features and Functionality
- Staying Updated: Latest Google Updates
- BERT ,Rank Brain, EAT: Recent Developments and Their Significance
Performance Marketing
- Instagram Ads & its types Instagram Business Account Setup
- Setting up Instagram Ad Campign
- Linkedin ads and its types & importance LinkedIn Page – Creation Create Business Manager
- Campaign Objective Identify Target Audience Ad format Budget & Schedule Review and launch
- Linkedin Conversion Tracking
- Twitter Ads & its type, Ads Formats Twitter Ads account setup Ad creation
- Twitter Conversion
- What is Third Party Ads? Benefits of Third Party Ads Disney + Hotstar Ads Campaign Setup
- Spotify, Sharechat Ads
Influencer Marketing
- What is Influencer Marketing
- The Content-Driven Approach
- Why Should Brands opt for Influencer Marketing?
- The Advantages of Influencer Marketing
- Top Successful Influencer Marketing Campaigns
- How to Connect With the Right Influencer
- Different Influencer Marketing Platforms
- Paid promotions
- Gifts and Giveaways
- Brand Ambassador and Affiliates
Conversion Rate Optimozation (CRO)
- Basics of Conversion Rate Optimization (CRO).
- CRO Process: Observe, Ideate, Test, Deploy
- Effective strategies and methods in CRO
- Checklist for CRO optimization
Marketing Automation
- What is Marketing Automation and why is it important
- How can I use Marketing Automation to sell more
- Marketing Automation Tools and Platforms
- Marketing Automation Workflows
- Marketing Automation for B2B & B2C
- Automated Email Marketing Campaigns
- SMS Automation
- WhatsApp and IVR Automation
AI in Search Engine
- Introduction to AI in SEO
- Fundamentals of AI Technology
- AI-Powered Search Engine Algorithms
- Natural Language Processing (NLP) in SEO
- AI Tools and Technologies for SEO
- Predictive Analytics for SEO
- Personalization and User Intent
- Ethical Considerations and Best Practices
- Case Studies and Practical Examples
- Future Trends and Opportunities
Social Media Marketing
- Basics of Social Media Marketing
- Significance, Role, Goals and Elements
- Social Brand Management
- Setting Up Audience Persona
- Social Media Marketing Strategy (B2B & B2C)
- Content planning and calendar creation
- Social Media Marketing Key Metrics
- Content Creation and Curation
- Organic Postings
- Social Media Management Tools
- YouTube Marketing
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
Content Marketing & Blogging
- Introduction to Content Marketing
- Benefits of content marketing
- Different types of content and their uses
- Understanding TOFU, MOFU, and BOFU
- Researching and Identifying Audience Needs
- How to plan a long term content strategy?
- How to find your blogging niche?
- Creating strategy for blogging
- Right way to do SEO in blogging
- Google Web Stories
- Content marketing tools
- Developing Content Plan for Website or Blog
- Content Cluster Strategy
- Converting traffic to leads
- How to build traffic on new blog?
- Essential blogging tools
- Monetization strategies for blog
- Using ChatGPT for blogging
Google Ads & Campaigns
- Introduction to Google ads
- Campaign types and structure
- Exploring different keyword match types and their impact
- Types of Search Ads
- Crafting compelling ad headlines and descriptions
- Understanding bidding options and strategies for maximum ROI
- Creating search campaign structure from scratch Campaign tracking and performance management
- Analysing Different Audience Types in Google Ads
- Importance of Discovery Display ads
- Understanding YouTube Video Advertisement
- Universal App Campaigns
- Using Chatgpt to prepare ad copies
- Conversion Integration with GTM, Conversion Linker
- Remarketing in Google Ads, Benefits, Audience Manager
- Discovery Campaign (Setup), Shopping Ad, Google Merchant Centre
- Performance Max, Benefits, P Max Setup, Hotel Camp.
Media Planning
- Basics of Media Planning
- Media objectives and strategy
- What is a media mix and why is it important
- Media Budgeting – allocation across different channels
- Media buying – Direct vs Programmatic vs Real-Time Bidding
- Online marketplace for buying ad spaces – Releasemyad & Themediaant
- Media Scheduling Strategies
- Media Evaluation Metrics & KPIs
- Brand Safety & Ad Fraud
Online Reputation Management (ORM)
- Definition and Scope of ORM
- Utilization and Significance of ORM
- Key Benefits Derived from Implementing ORM
- Operational Mechanisms of ORM Platforms
- Various ORM Platforms & their Distinct Features
- Strategies for Effective Review Management
- Adhering to ORM Platform Policies
- Differentiating Comments and Reply Types for Content
- Addressing Negative Reviews
- ORM Techniques and Strategies
- Crafting and Distributing Press Releases for ORM
- Tools for ORM
- Guidelines for Efficient Client Management in ORM
Email Marketing & WhatsApp Marketing
- Why Should You Care About Email Marketing
- Whos Winning the Email Marketing Game
- Easy Ways to Ace Email Marketing
- Boost Your Email Game with These Tips
- Numbers that Matter in Email Marketing
- WhatsApp Marketing: The Good and the Not-So-Good
- Things to Know Before Trying WhatsApp Marketing
- Mixing Email and WhatsApp Marketing Made Simple
Freelancing & Portfolio
- How to start freelance work Freelance Platforms Professional profile creation
- Projects work list & portfolio, How to create proposals
- How to Set pricing for projects, Time Duration Decide, Billing Creation.
Who Will Find This Useful
Find out why Saxena Services stands out as the premier choice for launching your Digital Marketing journey
Students
Students From All Academic Background
Entrepreneur
Students From All Academic Background
Homemakers
Homemaker Ready To Begin A Career
Freshers
Exploring Job Opportunities
Freelancer
Aspiring To Become A Freelancer
Career Transitioners
Exploring A New Career Path
What We Offer
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